VINTAGE ADS
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Are you as much a Toyota fanatic as we are? Would you like a vintage
Toyota ad? Or an ad that depicts a car like yours? We have a large
supply of advertisements and will provide a high quality copy from our
stock.
AVALON
- 1995 - "Makes A Winding Road Soft Enough to Wear Like A Scarf"
- 1996 - "Takes the Stress Out of Management"
- 1998 - "Because Peace And Quiet Aren't Going To Come Looking for
You"
- 1998 - "Peace And Quiet In A Car Is Not Rocket Science. It's
Tougher"
- 1999 - "Confine The Body And You Shrink The Spirit"
CAMRY
- 1992 - "The All New 1992 Camry"
- 1992 - "The All New 1992 Camry SE. Naturally It's Been A Shock
To The Family"
- 1992 - "What Others Call A Commute, You'll Consider A Joyride"
- 1993 - "We Buy The Best Parts In The World, No Matter Which State
They're From"
- 1994 - "The New Camry Coupe. Judging From the Reviews, Less Can Be
More"
- 1995 - "Admit It. You Have To Be Pretty Well Built To Carry 2 Million
People"
- 1996 - "Life In The Fast Lane Just Got A Little Smoother and
Quieter"
- 1996 - "It Is Said, Life Gets Better One Moment At A Time. Start
Counting" (2 page ad)
- 1997 - "If Life Came With A Report Card You'd Be Bringing Home
Straight A's"
- 1997 - "The Real Challenge Was Finding Something That Actually Could
Be Improved"
- 1997 - "The Things You've Come To Rely On The Most Are The Things You
Think About The Least"
- 1998 - "Good Guys Have Always Ridden With A Trusty Companion"
- 1997 - "The Best Car Built In America Just Got Better ... A Lot
Better"
- 1998 - "With Features Like These, You'll Enjoy Being The Designated
Driver"
- 1998 - "Majority Rules"
CARINA
- "Introducing the Toyota Carina. It Might Be New To You But
We've Been Living With It A Long Time"
CELICA
- 1971 - "Introducing the Toyota Celica ST. (Some Economy Car.)"
- 1971 - "You Can't Buy This Toyota. But You Can Buy What Racing Taught
Us."
- 1977 - "Grand Prixformance. Toyota Celica GT Liftback -
Official Pace Car of the Toyota Grand Prix at Watkins Glen, NY, October 2,
1977."
- 1978 - "The Prix Race Favorite. Long Beach Grand Prix Official
Pace Car"
- 1982 - "LOOKER! Celica Turns Heads As Easily As It Turns
Corners"
- 1984 - "TEST! Dan Gurney Talks About Toyota's IMSA Racing Program And
How It Improves The Breed" (2 page ad)
- 1987 - "Toyota Celica GT-S. One Beautiful Performer"
- 1987 - "Toyota Celica. A New Force To Be Reckoned With" (Picture
is Celica GTO race car)
- 1988 - "Presenting Celica All-Trac Turbo. All-Wheel Excitement".
- 1988 - "Toyota Celica All-Trac Turbo. More Power To the
Pavement"
- 1989 - "Toyota Celica All-Trac Turbo. Celica Has Established Quite A
Following" Toyota Grand Prix Of Long Beach Pace Car
- 1990 - "Hello...Sports fans" Celica GT-S
- 1990 - "Introducing the 1990 Toyota Celica. The Revolution Of The
Species. The All-New Toyota Celica All-Trac Turbo."
- 1990 - "Celica. Toyota's Version Of The Bullet Train. Turbo Power and
All-Wheel Drive"
- 1991 - "On April 14th, We're Going Streaking In Front Of the
Queen" 17th Toyota Grand Prix of Long Beach Pace Car
- 1991 - "Celica. The Surgeon General Never Said Anything About Smoking
The Competition" (All-Trac Turbo)
- 1992 - "Celica. Class Action"
- 1992 - "Mind If We Lead?" ( IMSA Camel GT Series Eagle MKIIIs)
- 1992 - "Unlike That Other Long Beach Landmark, This One Really
Flies" 18th Toyota Grand Prix of Long Beach Pace Car
- 1995 - "Most Rides This Fun Make You Stand In Line For An Hour"
- 1996 - "It Has Been Said That Beauty Is In The Eye Of the Beholder.
Behold"
- 1997 - "It's The 4th Of July. But It's No Picnic." Rod Millen's
Pikes Peak International Hill Climb Celica
- 1999 - "Introducing the Next Celica. The New Celica GT-S Has A
6-Speed Gearbox Firing 180 Horsepower Into the Pavement. Please Enjoy Your
Flight"
- 1999 - "Introducing the Next Celica. The New Celica GT-S Has A
6-Speed Gearbox Firing 180 Horsepower Into the Pavement. Please Enjoy Your
Flight" (2 page ad)
- 2000 - "What Fighter Pilots Dream About When Thye're Not Dreaming
About Being Fighter Pilots"
- 2000 - "The New Celica Action Package. Looks Fast"
- 2000 - "Drive Fast. Save Girl. Live Happily Ever After"
- November 2000 cover of Car and Driver - "Toyota Thunder Rod Millen's
500 hp AWD Celica"
COROLLA
- 1971 - "The Corolla Fastback. It May Make Our
Story Harder To Believe"
- 1971 - "Most Cars Under $1800 Are For People
Under Six Feet"
- 1971 - "This Car is Loaded With Reasons Why It
Shouldn't Be Under $1800"
- 1972 - "Toyota Beats Datsun 240Z, Ford, Fiat,
Capri, Jeep, Opel, Volvo and Colt" (Corolla 1600)
- 1978 - "The Basic Bargain. You Got It"
- 1985 - "Heavy Breather! 1985 Corolla GT-S. The
First Toyota Powered by the Exciting TC-16" (2 page ad)
- 1985 - "A Year Ago You'd Find This Type Of
Engine Only In The LIkes Of A Ferrari Or Lotus"
- 1988 - "Toyota Motorsports - Gone With The Wind At Atlanta"
Craig Carter's Corolla GT-S in GT3 Class National Championship at Road
Atlanta
- 1988 - "New 1988 Corolla For $9,987" Corolla FX ad featuring
"Betty Goodeal"
- 1991 - "Corolla. Over 15 Million Happy Memories, And Still
Counting"
- 1992 - "Discover Corolla. Again"
- 1996 - "It Should Look Beautiful. Our Engineers Have Spent The Last
28 Years Polishing It"
- 1997 - "We Don't Have To Sell It's Phenomenal Reliability. After 29
Years It's A Given"
- 1997 - "Not Since You Lived With Mom And Dad Have You Gotten So Much
For So Little"
- 1997 - "No Helmet, No Gloves, No Jumpsuit. But You Can Dream, Man,
You Can Dream"
- 1998 - "My, My, How Things Have Changed" (2 page ad comparing
1968 and 1998 Corolla)
- 1999 - "If Your Friends Aren't Impressed By the Extra Features, Get
New Friends"
CORONA
- 1966 - "You'd Think A Car That Went 234,000 Miles In 4 1/2 Years
Would Be Ready To Call It Quits"
- 1967 - " Toyota Corona. 4-Door Sports Sedan" (2 page ad)
- 1968 - "One More Thing Toyota Gives You Is A Fully-Automatic
Automatic"
- 1970 - "The Toyota Water Test. It's Not Exactly The Tunnel Of
Love"
- 1971 - "Presenting The New Mark II. The Most Toyota"
- 1971 - "First You Couldn't Find The Lighter. Now You Can't Even
Hear The Engine" (Mark II)
- 1971 - "Toyota Introduces A Hardtop. For Times When You Wish
You Had A Station Wagon." (Corona Hardtop)
- 1976 - "The Wagon That Thinks It's A Sedan"
CRESSIDA
- 1978 - "The Expensive Toyota"
CROWN
- 1966 - "The Toyota Crown Feels Brand New For The First 15,000
Miles"
- 1966 - "Is It Any Wonder That The Toyota Crown Team Won The Quebec
Car Rally?"
- 1966 - "Toyota Crown - An International Reputation For Excellence
Earned On The Roads Of The World"
HIGHLANDER
- 2001 - "The Armadillo Principle: Hard On The Outside, Soft On The
Inside" (2 page ad)
LANDCRUISER
- "Beware! We've Got Your Plug." (Champion Spark Plug Ad)
- 1992 - "We'd Like To Offer You Some Extra Horses For Your Next
Expedition"
- 1993 - "When You've Got A 42-Year Head Start, There's No Telling How
Far You Can Go"
- 1996 - "In Primitive Times, It Would've Been A God"
- 1998 - "The True Measure Of A Sport Utility Vehicle Is Not Where It
Can Go. But Rather, Where It has Been" (2 page and 1 page version)
MR2
- 1985 - "MR2 Dominates!" (IMSA sanctioned Firehawk Edurance
Series)
- 1987 - "MR2 Supercharged. Give It The Gun And It Do Run-Run"
- 1988 - "MR2 Supercharged. 0-60 Seconds. It's Enough To Make A Grown
Man Fly"
- 1991 - "MR2 Turbo. The Passion Is Back"
- 1991 - "There Were A Couple Of Poles We Didn't Capture This
Year" (The North & The South Pole - Toyota Firehawk Team)
- 1993 - "The 1993 Toyota MR2 Turbo Can Go Zero To Sixty In 6.1
Seconds. See For Yourself At The Above Locations." (National Road
Signs)
- 1993 - "By The Time You Can Afford The Mid-Engine European Exotic
Sports Car You've Always Wanted, You May Be Too Old To Read This Ad"
- 1993 - "The 1993 Toyota MR2. If It Were Any Slower It Would Be
A Ferrari" (2 page ad)
- 2000 - "Introducing the New MR2 Spyder"
PASEO
- 1992 - "Toyota Paseo - Tech Info"
- 1993 - "Hip. Cool. Rad. Awesome. Def. Fresh. Best Model In Initial
Quality In Its Price Class. Hot. Fly.
- 1994 - "It Will Still Be 'Cool' Long After The Expression Isn't"
- 1995 - Toyota Paseo On Cereal Box
PREVIA
- 1994 - "Oh, The Sacrifices We Make For Our Children"
- 1995 - "We Know You Shouldn't Spoil Children. But Nobody Said
Anything About Spoiling Parents"
PRIUS
- 1998 - "When You Mix Gas And Electricity Something Is Bound To
Ignite"
- 2000 - "A Car That Sometimes Runs On Gas Power And Sometimes Runs On
Electric Power From A Company That Always Runs On Brain Power"
- 2000 - "Eat My Voltage"
RAV4
- 1996 - "This Is Pol Turgeon's RAV4 Dream. What Will Yours Be?"
- 1996 - "This Is Jeremy Wolff's RAV4 Dream. What Will Yours Be?"
- 1996 - "The Dream Begins As Soon As You Open The Door"
- 2000 - "It's One Thing To Climb A Mountain. It's Quite Another To
Look Good Doing It" (1 page and 2 page version)
SEQUOIA
- 2000 - "It's Taken Us Years To Engineer And Build It. Now You Know
Why"
- 2000 - "Power Tools For Weekend Projects" (2 page ad of Sequoia
pulling a Toyota ski boat)
SIENNA
- 1997 - "You've Covered The Outlets, The Cabinets Are Latched And
Nothing Exists Less Than 3 Feed Above The Floor"
- 1997 - Your Life Will Never Be The Same" (2 page and 1 page version)
SOLARA
- 1998 - "There Are Times When Life Is Full Of Responsibilities. When
Deferred Gratification Becomes Your Only Hobby. There Are Vehicles For Those
Times. This Is Not One Of Those Vehicles" (2 page ad)
- 1999 - "2 Doors. No Guilt"
- 1999 - "Escape In A 200-Horsepower Camry Solara. But Do It Soon.
Unused Vacation Days Cannot Be Carried Over Into Your Next Lifetime"
- 2000 - "The New 2000 Solara Convertible. The Wind In Your Hair.
The Sun On Your Face. The Bugs In Your Teeth" (2 page ad)
- 2000 - "The 2000 Solara Convertible. Now Even Your Super-Hold Hair
Gels Don't Have A Prayer"
STARLET
- 1980 - "Maybe, The First Small Wonder Of The World"
SUPRA
- 1979 - "Celica Supra. Official Pace Car Toyota Grand Prix Of The
U.S."
- 1979 - "Introducing The New Fuel-Injected, Six Cylinder, Plush, Lush,
Celica Supra. The Powerful Pleasure"
- "1986 1/2 Supra - The Dynasty Begins" (Black/White; Front/Back -
Back is Toyota Product Knowledge Quiz)
- 1988 - "Toyota Supra. It Draws A Crowd, And Leaves It Behind"
- 1991 - "Supra Turbo. Great White Sharks Now Also Come In Blue, Gray,
Red, And Black" (Landscape picture)
- 1991 - " Supra Turbo. For Those Who Love Life In The Fast Lane"
- 1994 - "Because The Toyota Supra Turbo Can Go From 0 To 60 In 4.6
Seconds, We Make Spark Plugs That Can Keep Up" (NGK Spark Plug Ad)
- 1994 - "These Are The Reviews. Imagine The Performance"
- 1994 - "This Is A Line. To Some, It Is Seen As A Constraint. A
Limitation. A Barrier. The New Toyota Supra. It's Taken Everything Sports
Cars Were Before and Crossed The Line" (2 page ad)
- 1996 - "We Help Guarantee This Is The Only View Of The Supra Turbo
Most People Will Ever Get." (NGK Spark Plug ad)
- 1996 - "For A Preview Of Race Day, Turn Your Head Quickly From Right
To Left" (official pace car of 1996 PPG IndyCar World Series)
- 1996 - "I Said. GO OUTSIDE AND PLAY!!...." "...Mom
always did know best." (HKS ad)
- 1996 - "Please Remain Seated While The Vehicle Is In Motion..."
(HKS ad)
- 1996 - Kosei JP USA ad
- 1996 - "We're Proud To Say The Last 15 Years Have Been A Blur"
- 1996 - "Recommended For Kids Age 35 And Up"
- 1996 - "New!!! Toyota Turbo Garden Weasel. Garden Too Rocky To Grow
Your Gardenias? Try Toyota's New Turbo Garden Weasel! Clears Rocks, Weeds,
Sand And Gravel With One Quick Swipe! Eliminates Gopher Burrows With One
Easy Burnout!"
- 1999 - TRD ad
TERCEL
- 1996 - "We All Know Someone Who Likes To Remind
Us That You Can't Have Everything. Drive It To Their House First"
4RUNNER
- 1989 - "It's Part Mountain Goat and Part
Mountain Condo"
- 1990 - "No Other 4-Wheel Drive Opens Up So Many
Avenues"
- 1990 - "It's Given Me A Bigger Backyard To Play
In"
- 1990 - "Where You Go Is Your Concern. Getting
You Back Is Ours"
- 1992 - "Get Serious"
- 1994 - "All The Forces Of Nature Without The
Element Of Surprise"
- 1996 - "My. My. What Big Teeth You Have"
- 1996 - "Sophisticated. Refined. Fearless"
- 1997 - "The Call Of The Wild Whispers Your
Name, And Asks If You Can Come Out And Play"
- 1997 - "The Answering Machine For The Call Of
The Wild"
- 1997 - "A Form Of Medieval Torture"
- 1998 - "The Sky Keeps Its True Color A Secret,
And Only Shares It With Those Who Climb The Mountain"
- 1998 - "Your Light-Headed Feeling Can Be
Explained. A: You Are Giddy With Freedom. B: You Are
Covered With Mosquitoes"
TRUCKS
- 1967 - "Toyota Stout 1/2 Ton Pickup" Specifications on back
- 1971 - "Most People Buy Small Trucks For The Same Reasons They Buy
Small Cars"
- 1974 - "The Biggest Haul Of All"
- 1974 - "Toyota's Long Bed 2000. The More You Have To Start With...The
Further You Can Go"
- 1976 - "New Toyota 5-Speed Sport Truck. And New Is A Word We Don't
Use Lightly"
- 1976 - "Drowned Toyota. Because Just Good Gas Mileage And A Low Price
Aren't Enough Anymore"
- 1976 - "Five Little Pickups. What Makes One Different?"
(compares to Mazda, Datsun, Chevrolet Luv, Ford Courier)
- 1976 - "Better Bedders"
- 1978 - "'Pickup' More Now"
- 1979 - "The Toyota 4-Wheel Drive Truck. It's Leading Everyone Off The
Road"
- 1979 - "The SR-5 Sport Truck. The Sports Car Of Trucks"
- 1980 - "Toyota's 4-Wheel Drive Truck. Don't Get Stuck With Something
Less"
- 1980 - "Toyota's Two-Seat Sports Machine"
- 1981 - "The Toyota 4-Wheel-Drive Truck. The Class Act In Rugged
4x4's"
- 1981 - "When You've Got The Biggest Engine In Your Class, It's Easy
To Get To The Top"
- 1981 - "Introducing The Toyota Of Diesels"
- 1982 - "The Low-Priced Truck That Meets High Expectations"
- 1982 - "The SR5 Sport Truck. It's A Sports Car Cleverly
Disguised"
- 1982 - "Other Trucks Don't Meet Our Standard"
- 1982 - "A Two Seat Sports Car With A 7-Foot Trunk"
- November 1983 Cover of Four Wheeler Magazine "Toyota Mini-New From
The Ground Up"
- 1985 - See through drawing of Toyota race truck (landscape picture)
- 1985 - "Coors/Toyota Off Road Racing Driver, Ivan 'Ironman'
Stewart"
- 1985 - "Coors Off Road Racing - Oh What A Feeling, Coors Is The
One!"
- 1986 - "Toyota Runs Away With Fourth Straight Manufacturers'
Cup"
- 1986 - "Team Toyota Relied On The Performance Of Nippondenso To
Propel Them To A Record Setting 9th Mickey Thompson Grand Prix
Championship" Nippondenso ad
- 1987 - "The Gold Standard"
- 1987 - "Meet The Dominator" (also pictures Steve Millen, Evan
Stewart, and Frank Arciero, Jr)
- 1988 - "New V6 Wins Powerful Praise From Pros"
- 1988 - "Two Championships In One Season. A Racing First" (shows
truck and GTO Celica)
- 1988 - "It Takes Guts To Win A Championship. It Takes Toyota To Win
Six."
- 1988 - "Meet Your Next Truck" (2 page ad)
- 1989 - "Pickup A Winner. Motor Trend Magazine Truck Of the Year"
- 1989 - KC Hilites ad "Ivan 'Ironman' Stewart Rocked And Rolled
Through The Mint 400"
- 1989 - "It Doesn't Take A Mountain Of Money To Get To Be King Of The
Hill"
- 1989 - "4x4 Of The Year. Landslide Victory!"
- 1989 - "You'll Never Catch Me In Any Other Truck"
- 1990 - "It's Even More Truck Than I Bargained For"
- 1990 - "Ivan Stewart. "You Can't Get By On Looks Alone"
- 1991 - "ExtraCab SR5 V6. Flat Out, No Other Truck Can Touch It"
- 1991 - "To The Track, It Looks Like A Performance Car"
- 1991 - "It's Like A 2.4 Liter, 5-Speed Backpack"
- 1991 - "It's The Best Truck For The Money...My Money"
- 1991 - "Yeah, But You Should See The Other Guys" (shows Ivan
Stewart in muddy truck after Baja 500)
- 1992 - "There Seems To Be A Pattern Here. We Seem To Get A Lot Of
Mileage Out Of Our Ads" (compilation of pictures of high mileage
customers)
- 1992 - "You Didn't Get Up This Early To Play Tug-Of-War"
- 1993 - "the Perfect Defense. Toyota Vies To Retain Stadium And Desert
Championships"
- 1994 - "The Closest Thing To Owning The Mountain"
- 1994 - "4x4x14"
- 1995 - " Winning Is The Only Part We Don't Constantly Change"
(disassembled race truck)
- 1995 - "To Taste Victory, You Have To Digest The Whole Truck After
Every Race" (pictures race truck)
TACOMA
- 1995 - "Tread Lightly On Public Lands. But Stomp All Over The
Competition"
- 1996 - "We Won Four Events. You Get To Park The Trophy In Your
Driveway"
- 1996 - "Why Choose Vanilla When You Can Have Rocky Road?"
- 1996 - "The Truck A True Craftsman Would Build"
- 1997 - "Dirt Makes Excellent Toothpaste"
- 1998 - "Goats Understand Your Need To Climb Mountains. At Least, Male
Goats Do"
- 1998 - "As Always, Winning Involved A Little Mud Slinging"
- 1998 - "Trustworthy. Dependable. Faithful. And No In-Laws"
- 1998 - "Never Send A Car To Do A Truck's Job" (Pike's Peak
Tacoma)
- 1998 - "It Will Take Millions Of Years For The Elements To Wear Away
The Mountains. When They Are Gone, I Will Drive My Truck On The
Flatlands" (1 page and 2 page version)
- 1998 - "5,000 Hours To Build. Ten Minutes To Immortalize" (Pikes
Peak Tacoma)
- 1999 - "It Was After His Second Championship That We Asked Ourselves,
Who's Endorsing Whom Here? (featuring Johnny Greaves)
- 1999 - "Your Adrenal Gland Is 3 Inches From Your Kidney. With An
Available 190-HP Engine And The Highest Ground Clearance In Its Class, The
Tacoma Will Remind You Of It Every Time You Take On A Mountain"
- 2000 - "To Everyone Who Raced Against Johnny Greaves The Past 3
Years, Your Luck Is About To Change"
- 2000 - "The New Tacoma Double Cab. With Room For Five Guys And A Bed
That Stretches Over Five Feet, It's Powerful Enough To Move Pianos"
- 2000 - "You Can't Beat Time. But For Six Years Rod Millen Certainly
Has Intimidated It"
- 2000 - "Hey, How Big Is The Trophy For Fourth Place? Oh, That's
Right, There Isn't One. Toyota Sweeps The CORR Pro-Lite Championship
1-2-3."
- 2000 - "Introducing The Redesigned Tacoma. With An Available
190-Horsepower Engine And The Highest Ground Clearance In Its Class. Hang
On"
- 2001 - "Taken To The Desert. Tortured For Days. Then Named Pickup Of
The Year. Sometimes Love Hurts"
T100
- 1993 - "For Those Who've Already Set Themselves Apart from The
Crowd"
- 1994 - "Grand"
- 1996 - "Tell Your Buddies You Just Got A 4,100-Lb. Power Tool"
- 1996 - "It Fits Your Personality Like A Favorite Pair Of Jeans. And
Since It's A Full-Size, You Get A Little More Room In The Seat"
- 1996 - "We're Not Just Here To Chase Checkered Flags" (shows
Official truck of Indy Car)
- 1996 - "We're Not Saying They Know Something You Don't. But Hey. They
Did Figure Out How To Fish For A Living"
- 1997 - "Think Of It As Car Number 9-1-1" (official truck of
CART)
-
TUNDRA
- 1997 - "36 Desert Victories. 9 Baja 500s. 4 SCORE World
Championships. 3 Gold Coast 300s. Now Ivan's Got 2 More Cylinders. And 1
More Notch On His Kidney Belt"
- 1997 - "You Are Not Here. Be Grateful" (picture of truck in
middle of desert race)
- 1998 - "If You Want Tough Tires, Just Look At Our SCORE Card"
(BF Goodrich 2 page ad)
- 1998 - "Ivan Received A Severe Beating At This Year's Baja 1000.
Imagine How The Losers Felt"
- 1998 - BF Goodrich ad (orange truck - 1 page and 2 page version)
- 1999 - "Introducing A Truck So Advanced, It's Already Best In Its
Class" (2 page and 1 page version)
- 1999 - BF Goodrich ad. "Four SCORE And Three To Go"
- 1999 - "Normally, A Truck Would Be Tested Before It's Raced. But What
Fun Is That?" (Rod Millen CORR truck)
- 2000 - "How Can A Truck Loaded Down With So Much Technology Outrun
Everything In Its Class?" (2 page and 1 page version)
- 2000 - "The Toyota Tundra. Now Fortified With An Additional 6 Pounds
Of Steel" (1 page and 1 page version)
- 2000 - "Trust Me, Fellas. Your View Is Better Than Mine"
MOTORSPORTS ADS
- 1989 - "Gentlemen, Start Engines" (engines with names of Toyota
Atlantic Championship drivers)
- 1993 - "Finally, A Sequel That's Even Better Than The Original.
Toyota Wins 2nd Straight GTP Manufacturer's Championship"
- 1993 - "After Nine Straight Wins, something Had To Give. Toyota
Breaks The All-Time Record For Consecutive GTP Victories"
- 1996 - "Jeff Krosnoff 1964-1996. You'll Always Hold A Special
Place In Our Hearts"
- 1997 - MCI Cart Car. "It's A Hell Of A Rush. Just Ask King Kong"
- 1997 - Castrol Cart Car. "Mama Always Wished You'd Joined The Bomb
Squad Instead"
- 1997 - MCI Cart Car. "There's No "I" In Team. But There Is
In Winner"
- Pioneer ad. If It Doesn't Make Your Pulse Quicken, We Don't Put Our
Name On It.
- 1997 - Castrol Cart car. "In Most Sports Athletes Hurl A Projectile
At Incredible Speeds. In Indy Car Racing, You Are The Projectile"
- 1997 - "Team Gordon - No Fear. Face Your Fears. Live Your
Dreams"
- 1998 - "I Am No Longer Able To Give My Whole Being To This Sport That
I Love. 99% Is Not Enough. I Shall Stop. -Juan Fangio II, November 17,
1997"
- 1998 - MCI Cart car. "Sometimes Success Travels At Speeds Below 240
MPH."
- 1998 - Castrol Cart car. "Almost Everyone Behind Us Has Been Willing
To Stay There."
- 1998 - Ivan Stewart. "Slow Down, Old Man, Says His Body. Ignore
That Damn Fool, Says His Heart."
- 1998 - Ivan Stewart. "He'd Rather Win In Hell Than Place In
Heaven."
- 1998 - Max Papis. "You've Got To Love It Like A Boy And Drive It Like
A Man."
- 1998 - Robby Gordon. "Racing Is A Contest Of Speed, Not
Popularity."
- 1998 - PJ Jones. "It Appears That Some Traits Are Purely
Hereditary."
- 1998 - Kool/Toyota Atlantic Championship. "A Purely Unforgiving Place
Where All Things Are Equal And Only The Best Win."
- 1998 - Dan Gurney. "One Man Taught The World How To Finish A
Race."
- 1998 - Alex Barron. "Can This Rookie Conquer The Toughest Curve In
Racing?"
- 1999 - "Listen Carefully And You Can Hear The Sound Of Our Engineers
Commanding Your Respect."
- 1999 - Christiano da Matta. MCI - "Talent Is Potential. Victory Is
Proof."
- 1999 - Dan Gurney. "To Know A Man's Past Is To Know His Future."
(2 page ad)
- 2000 - "In a Race, We Like To Position Ourselves Behind The
Leader." (pictures Juan Montoya, Jimmy Vasser, Rod Millen, Ivan Stewart
- 2 different ad styles)
- 2000 - "Apparently, The Drivers In The Atlantics Are Too Young To
Appreciate The Concept Of The Caution Flag."
- 2000 - Christiano da Matta. Pioneer - "The Most Important Thing In
Driving Is A Strong Sense Of Direction."
- 2000 - Christiano da Matta. "da Winner" - 2000 Target Grand Prix
of Chicago
- 2000 - Oriol Servia. "Have You Ever Spent Ten Hours Trying To Do Your
Job One Second Faster?"
- 2000 - Fed Ex ad. Target Cart car rolling off a Fed Ex plane.
- 2000 - Juan Montoya. "Juan's So Serious About His Championship, He
Defends It Thirty Miles From The Nearest Track."
- December 2000 cover of Champ Car Magazine. "Little Big Man -
Christiano da Matta Is On His Way Up-Fast"
- 2000 - Christiano da Matta. Pioneer - "It's A Jungle Out There"
- 2000 Mechanix Wear ad. Target car. "The Real Stuff."
- 2001 TRD ad. Target car. "What's On Your Mind At 211 MPH. Besides 212
MPH."
LEXUS
- 1990 - "If You're Looking For A Second Opinion On Lexus, Here Are 26
Of Them" (2 page ad)
- 1991 - "Tomorrow Morning It Will Happen Again. He'll Come Up Behind
You. He'll Glide To The Left. Then He'll Pass. Aren't You Getting Just A
Little Tire Of Him? The New Lexus Coupe. Coming June1" (2 page ad)
- 1991 - "You've Been Driving For About Two Decades. You've Had Your
License Renewed A Number Of Times. Isn't It Time You Had Your Spirit Renewed
As Well? The New Lexus Coupe. Coming June 1" (2 page ad)
- 1992 - LS400. "It Doesn't Exactly Ride On Air. Would You Believe
Nitrogen Gas? (2 page ad)
- 1992 - ES300. "A Car Of Such Diplomacy Even The Engine And
Transmission Have An Ongoing Dialogue" (2 page ad)
- 1992 - ES300. "The Cradle Of Civilization" (2 page ad)
- 1993 - LS400. "Presenting The 1993 Lexus LS400. Re-engineered With
Over 50 Refinements. Of Course, That Was At Last Count" (2 page ad)
- 1994 - LS400. Rejected During Inspection No. 1031 At 3:02:56 PM On March
17. (.003 too heavy)" (2 page ad shows pistons)
- 1994 - ES. "Every Spark Plug Has Its Own Servant. (Perhaps We Are
Taking This Luxury Thing A Bit Too Far.)" (2 page ad)
- 1994 - All models. "For Information On All The New 1994 Lexus Models,
Contact The Lexus Dealer Nearest You..."
- 1995 - Coupe. "Motor Trend Magazine Called The Lexus Coupe Close To
Perfect. We've Addressed Their Concerns" (2 page ad)
- 1995 - LS400. "The Possession Of Wealth Does Not Exclude The
Possession Of A Conscience" (2 page ad)
- 1995 - SC400. "According To Motor Trend magazine, The Lexus SC400
'Serves As An Icon That Stirs The Emotions.' We Doubt Freud Could Have Said
It Better Himself" (2 page ad)
- 1995 - LS400. "Inertia. Gravity. Centrifugal Force. These Things Mean
Nothing To Our Engineers" (2 page ad)
- 1996 - LX450. "Climb - Corporate Ladder, or Mountain" (2 page
ad)
- 1996 - ES300. "You Hit A Pothole And The Impact Is Diffused By The
Suspension And The Subframe And The Body Insulation And When It Gets To You
There's Not Much Left" (2 page ad)
- 1996 - LX450. "In The Forest There Are No Reserved Parking Spaces, No
Board Of Directors, No Executive Dining Rooms, No Expense Accounts. But
There Is The Equivalent Of A Corner Office" (2 page ad)
- 1996 - SC400. "Eagle Putt, 18th Hole, Pebble Beach Still Doesn't
Compare To the Sheer, Unbridled Thrill Of Picking Up Your Dry Cleaning"
(2 page ad)
- 1996 - LX450. "Trees Do Not Fret Over Presentations Or Meetings Or
Sales Forecasts Or Shareholders. And Who Among Us Couldn't Stand To Learn
Something From A Tree?" (2 page ad)
- 1996 - LS400. "33% Of All Car Accidents Are Side-Impact Collisions.
Good Thing You Ran Into This Ad First" (2 page ad)
- 1996 - All models. "Sure, They've Been Around The Block. But Consider
The Neighborhood"
- 1996 - LS400. "Introducing Side-Impact Airbags. The Latest
Development In Our Customer Retention Program"
- 1996 - All models. "What To Do At The Auto Show" (2 page ad)
- 1997 - All models. "1997 Lexus Technical Specifications" (2 page
ad)
- 1997 - ES300. "It Gives Asphalt a raison d'etre." (2 page ad)
- 1997 - LS400. "Can An Engine Pump The Valves In Your Heart?" (2
page ad)
- 1997 - SC400. "Because You Can't Skydive To Work" (2 page ad)
- 1997 - SC400. "Unlike Some Companies, We Admit To Increasing The
Level Of Stimulant In Our Product" (2 page ad)
- 1997 - ES300. "And Now For Its Next Trick: turning pavement into
silk" (2 page ad)
- 1997 - GS400. "Something Wicked This Way Comes" (several
versions-multi pages)
- 1997 - LS400. "This Is An X-Ray Of The LS400's Safety Systems.
[Better It Than You.]" (2 page ad)
- 1997 - LS400. "Now You Can Order A Coach Bag Fully Loaded" (2
page ad)
- 1997 - ES300. "Who Knows What You'll Run Into Today?" (2 page
ad)
- 1997 - "What A Certified Pre-Owned Lexus Looks Like Broken Down"
- 1997 - ES300. "As If The Sound Of 200 Thundering Horses Weren't
Enough"
- 1997 - LS400. "When Was The Last Time You Felt This Connected To A
Car?" (2 page ad)
- 1998 - ES300. "'I Yam What I Yam' Said The Es300's New, More Powerful
VVT-i Engine. (2 page ad - pistons are 8 cans of Spinach)
- 1998 - Coupe. "The last Thing It Will Remind You Of Is Another
Car" (2 page ad with fold marks to make paper airplane)
- 1998 - ES300. "Trees Have Tree-Huggers. Hips Have Hip-Huggers. Curves
Have the ES300's New Vehicle Skid Control" (2 page ad)
- 1998 - LX470. "Introducing The V8 LX470. Let Nature Worry About You
For A Change" (2 page ad)
- 1998 - RX300. "The RX300. Motor Trend SUV Of The Year. As
Rugged As Any Other SUV On The Block. It Just Rides A Whole Lot
Smoother" (2 page ad)
- 1998 - GS400. "Wide-Eyed Exhilaration Is A Trademark Of The 300-HP
Lexus GS400" (2 page ad)
- 1998 - GS. "A Vanity Plate Dilemma: Option A: #1MPORT or Option B:
TOP10CR" (2 page ad)
- 1999 - "The 1999 RX300: (2 page ad - interior)
- 1999 - "The 1999 RX300: (2 page ad - exterior)
- 1999 - "The RX300. 1999 Motor Trend Sport/Utility Of The Year"
- 1999 - GS400. "Tonsil-Straining Performance. All Rights Reserved,
1999. The 300-HP Lexus GS400" (2 page ad)
- 1999 - LS400. "Can A Car Actually Take Years Off Your Life?" (2
page ad)
- 1999 - LS400. "You're Either Driving It. Or Wishing You Were"
- 1999 - ES300. "The Unbridled Performance Of the 210-HP ES300" (2
page ad)
- 1999 - RX300. "Manhatten Road Construction, As Felt By The
RX300" (2 page ad)
- 1999 - Coupe. "Nothing Supplements Today's Active Lifestyle Like A
Daily Dose Of The 290-Horsepower Lexus Coupe" (2 page ad)
- 1999 - "The 300-Horsepower GS400. It's Fast" (2 page ad- men at
hot dog stand)
- 1999 - "The Unfaltering Safety Of the ES300, Now With Available Brake
Assist"
- 1999 - The 300-Horsepower GS400. It's Fast" (men on harleys)
- June 2000 - IS300. Cover of Automobile magazine "Lexus Builds A
BMW"
- 2000 - IS300. "Further Proof That Being Fast Will Get You A
Reputation"
- 2000 - IS300. "There's Bizarre Edgy - And Then There's Just
Edgy" (2 page ad)
- 2000 - LS430. "The New LS430. The Most Inspiring Automotive
Experience In The World"
- 2000 - LS430. "Words On Paper Barely Do It Justice"
- 2000 - GS430. "180 degrees. For The Less Bold, There's Always Teh
Thrill Of Cable Stitch"
- 2000 - RX300. "180 degrees. Which Carries Everything But The Kitchen
Sink"
- 2001 - RX300. "180 degrees. Few Experiences In Life Are As
Stress-Free As Driving The Newly Styled 2001 RX300" (2 page ad)
- 2001 - ES300. "180 degrees. The Less Discerning Can Settle For the
Generic Equivalent"
- February 2001 - Cover of Car and Driver magazine. "Sexy Lexy - Lexus
SC430)
- 2001 - "Lexus - Introducing The SC430" (4 page ad)
- 2001 - "You'll Never See One Of Those 'I'd Rather Be...' Stickers On
It" (2 page ad)
- 2001 - RX300. "NAV and VSC vs. Search And Rescue"
- 2001 - SC430. "Introducing The SC430" (2 page ad)
MULTI-CAR ADS
- 1966 - "The Year Of The Toyota" (shows Crown 4-door sedan, Crown
custom station wagon, Landcruiser hard top, Landcruiser vinyl top,
Landcruiser topless, Landcruiser pickup, Landcruiser station wagon, Stout
1/2 ton pickup)
- 1967 - "When Toyota Built This Record-Breaking
2000GT, They Had You In Mind." (shows 2000GT, Corolla 1100, Corona
sports sedan, and Crown 2300)
- 1971 - "Your Solution To The Gas Shortage
Doesn't Have To Be An Ugly One" (shows Celica ST, Corolla, Mark II,
pickup)
- 1972 - "How Much Car Should You Expect For A
Couple Of Thousand Bucks? See How Much Car Your Money Can Buy"
(shows Toyota line-up - 2 page ad)
- 1973 - "Each One Offers Styling, Economy and
Something The Other Three Can't" (shows Corolla fastback, Corona
hardtop, Mark II hardtop, Celica ST)
- 1988 - "The Art And Soul Of Performance"
(shows MR2 supercharged, Supra Turbo, and Celica All-Trac)
- 2000 - "Like Your Parents Always Said, Don't Judge A Book By Its
Cover" (TRD ad, shows rear view of Celica, and front view of MR Spyder)
- 2001 - "Today, Tomorrow, Toyota" (shows
all models on a crowded freeway)
- 2001 - "To See What This Land Cruiser Looks
Like Today, Turn The Page" (3 page ad shows 4Runner, Landcruiser,
Sequoia, Highlander, and RAV4 models)